Cherokee DNA Test

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Privacy Policy

Privacy Policy

Cherokee DNA, its parent company DNA Testing Systems, L.L.C., a Colorado corporation, and its affiliates (collectively, "Cherokee DNA") take your privacy seriously. Please read the following to learn more about our privacy policy.

Cherokee DNA provides professional report services, including Cherokee DNA Ancestry Reports and Cherokee DNA services (collectively, the "Services"). The Services are located on Cherokee DNA's website,, as well as on third party websites and/or applications. Cherokee DNA values its users and their concerns about privacy. To this end, Cherokee DNA engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is a part of that effort.

In general, Cherokee DNA does not collect, store, use or disclose personally identifying information except in very specific instances, such as when you create a customer account or place an order, as defined below. Whenever we need to collect such information, we will give you choices regarding whether to provide such information, how it will be used, and to whom it may be disclosed. The instances in which Cherokee DNA does collect and use information are specifically described in this Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy applies to the collection, use, storage and disclosure of user information by Cherokee DNA. By using the Services and our website, you consent to the collection and use of information as outlined in this Privacy Policy. We will clearly disclose any exceptions to the Privacy Policy prior to collecting any information from our users. Cherokee DNA may decide to modify or amend this Privacy Policy from time to time. When we do, we will post any changes or new language here. As part of its Services, Cherokee DNA provides links to websites operated by third parties. Cherokee DNA also provides search results and similar services to third parties for display on their own websites or applications. Cherokee DNA is not responsible for the information collection or privacy practices or the content of any such third party websites or applications.

Cherokee DNA urges users to familiarize themselves with the applicable terms of use and/or privacy policies provided by any such third parties. Please be aware that any banner ads on Cherokee DNA are provided by third parties that may collect cookies when users click on the ads. These cookies are typically used to track the performance of the banner ads. Cherokee DNA does not determine which information will be collected by those third parties; please see the paragraph below for further information.

What information does Cherokee DNA collect and how is it used?

Identification information that enables us to see how our users are interacting with our site and how frequently they are returning, as well as to streamline their experiences using the Services. Our cookies also let us know if we are delivering quality products and services. The cookies we use do not contain any personally identifiable information.

If you set your browser software to reject cookies, you may not be able to use all of the features of the Services. Our third-party advertisers may place or recognize a unique "cookie" on your browser if you click on their advertisements.

(c) Pixel Tags. Cherokee DNA shares website usage information about visitors to our website with reputable third-party advertisers for the purpose of targeting and measuring the effectiveness of our Internet advertisements. For this purpose, Cherokee DNA and our third-party advertising companies monitor some of the pages you visit on our website through the use of pixel tags (also called clear gifs and web beacons).

The information collected by Cherokee DNA and our third-party advertising companies through the use of these pixel tags does not contain personally identifiable information. For more information about our third-party advertisers, including instructions on how to opt-out of their targeting programs, please e-mail us at

Cherokee DNA also works with Yahoo! and other search engine companies to research advertising effectiveness of our web site. These search engines use pixel tags to conduct this research on our behalf. The information collected through these pixel tags is used for advertising reporting and analysis and to improve the effectiveness of our marketing efforts. Information recorded through the use of these pixel tags is aggregated by the search engines and then shared with us; the aggregate information contains no personally identifiable information You may choose to opt-out of providing this information. For instructions on how to do so, please e-mail us at

(d) Contact Information and Other Personally Identifying Information.
Cherokee DNA may obtain access to your name, e-mail address and other contact information when you become a customer of Cherokee DNA, provide comments, submit a problem, provide your name or return contact information in a request for information, or place an order with us.

When you order from Cherokee DNA, you may choose to provide us with your contact and other personally identifying information, as well as demographic and genealogical information in order to help us fulfill your order. Cherokee DNA uses such information to complete your DNA test report order and to notify you if we require additional information.

Is data stored by Cherokee DNA secure?

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Cherokee DNA has physical, electronic, and managerial procedures to safeguard and secure the information it collects online. However, data security is a constantly evolving art and science. You should consider any communication that you transmit to Cherokee DNA (such as data, questions or answers, comments, or suggestions) as non-confidential, and you agree that Cherokee DNA will not be liable or responsible if information that belongs to you is intercepted and used by an unintended recipient.

How do I find out more about Cherokee DNA's information practices?

If you have any questions about anything in this Privacy Policy, or about our collection of personally identifiable information, or information generally, please contact Cherokee DNA as follows:

Cherokee DNA
P.O. Box 2477 - Longmont, CO 80502
Telephone (480) 292-9820
Toll free (888) 806-2588

You may also contact us at this address if you think any information we have collected about you is inaccurate or incomplete or if you want to make changes to the types of information about you that Cherokee DNA may be collecting.

How can I access or correct any personally identifying information about me?

To request a copy of the personally identifiable information you have sent to Cherokee DNA, please send an e-mail containing your request to You must provide your full name and the e-mail address from which the request is received (and to which the response will be sent) must match the e-mail on file with Cherokee DNA. You may then correct or delete such information using the procedures specified in the e-mail.

This agreement was last revised on October 11, 2016.